Evolette Locin leads the digital marketing for Tennis @ One-North, the two premium outdoor tennis courts operated by TAG International Tennis Academy at the NTU Alumni Club in Buona Vista. We grow the venue’s online visibility, structure its booking funnel, and connect it with players and families across the west and central regions searching for court hire and coaching. The same One-North site is also home to PickleChoo Arena, Singapore’s outdoor pickleball courts — giving the location a dual-sport draw that we market as a single destination.
In particular, Evolette Locin provides:
Search engine optimization (SEO)
This involves optimizing Tennis @ One-North’s content to rank higher on search engines like Google and Bing. Evolette Locin conducts keyword research, advises on structure, writes content, and build high-quality backlinks to improve its search engine rankings.
We added in keywords such as “book tennis courts” on the TAG @ One North page to improve SEO
Pay-per-click (PPC) advertising
Evolette Locin creates and manage targeted PPC campaigns on platforms like Google Ads and Facebook Ads to drive traffic to the tennis facilities management company’s website and generate leads.
Social media marketing
Evolette Locin helps TAG @ One-North to build and maintain a strong presence on social media platforms like Facebook and Instagram. This can include creating and posting engaging content, running targeted social media ads, and engaging with followers.
Newly launched Facebook page that has already helped increase the number of tennis court bookings
Content marketing
Evolette Locin helps TAG @ One-North to create and publish high-quality content that educates and engages potential customers. This includes blog posts, videos, infographics, and more.
Email marketing
The agency helps the tennis facilities management company build and maintain an email list, create effective email campaigns, and track their results.
Booking engine design and development
Evolette Locin also helps TAG @ One-North to design, structure and implement a professional, user-friendly tennis court booking engine for customers to book their tennis courts for rental.
Booking engine, powered by Planyo, that is easy to use
Analytics and reporting
Evolette Locin provides regular reports on the performance of TAG @ One-North’s marketing campaigns, including website traffic, lead generation, and customer engagement of management for their review.
Excel sheet every month which shows the number of reservations made and the total amount received
The Coaching Behind the Courts
Marketing a venue only works when the product behind it is real. Tennis @ One-North is served by the TAG International coaching network — including ITF-ranked tennis coach Singapore specialist Coach XT (Tan Xu Teng), and, at the affiliated Sanwa X programme, former ATP Tour professionals Head Coach Wataru Ochi and Director of Tennis Kento Takeuchi (career-high ATP World #378). Players who start on the One-North courts can progress into private coaching, junior pathways at TAG International Tennis Academy, or pickleball at PickleChoo — a full sports ecosystem sharing one venue and one coaching standard. That verifiable, credentialed depth is exactly what makes a local venue rank and convert.
Evolette Locin 