Evolette Locin manages the marketing and operations architecture for TAG International Tennis Academy, Singapore’s leading competitive tennis coaching programme. Our engagement spans search dominance, digital acquisition, and operational infrastructure — deployed on a live operating basis, not as a theoretical framework.
Operations
Members of the Evolette Locin team oversee and supervise day-to-day operations at TAG International Tennis Academy, ensuring court availability, coach scheduling, and student coordination run without gaps. The team handles all client communications — calls, messages, and emails — and arranges lessons on behalf of the academy.
Finance
The Evolette Locin team maintains a complete record of every transaction — inflows and outflows — across the TAG International account. Payment confirmations are systematically requested and documented, ensuring clean, auditable financial records for management review.
Human Resources
The Evolette Locin team has managed all Human Resources functions for TAG International Tennis Academy, covering a coaching roster of 11 tennis coaches. This includes hiring, onboarding, performance feedback, and ongoing progress monitoring.
Search Engine Optimisation (SEO) Singapore
Evolette Locin deploys structured SEO frameworks to ensure TAG International ranks prominently for high-intent queries including “Tennis Lessons Singapore,” “Tennis Coach Singapore,” and “Group Tennis Lessons.” The approach covers keyword architecture, on-site content structure, user experience optimisation, and backlink strategy — the same Agentic SEO methodology that powers Winchester Tennis Arena’s #1 position on Google for “Tennis Coach Singapore.”
Pay-Per-Click (PPC) Advertising
Evolette Locin designs and manages targeted PPC campaigns across Google Ads and Meta platforms, driving high-intent traffic to TAG International’s website. Campaigns are structured to capture users actively searching for tennis lessons in Singapore, with ad copy and landing page architecture optimised for enquiry conversion.
Social Media Marketing
Evolette Locin builds and maintains TAG International’s presence across Facebook and Instagram, creating and publishing content that showcases coaching quality, student progression, and academy culture. Paid social campaigns are layered in strategically to extend reach to targeted audience segments.
Content Marketing
Evolette Locin produces educational and engagement content for TAG International — coach technique videos, player progression highlights, tennis tips, and event coverage. Content is structured to build search authority, grow organic reach, and reinforce the academy’s positioning as Singapore’s leading competitive tennis programme.
Enquiry System Design & Development
Evolette Locin designed and implemented TAG International’s online enquiry infrastructure — a professional, conversion-optimised form system integrated with WhatsApp workflows for fast, asynchronous client response. This system reduces response friction and converts at a higher rate than traditional call-based enquiry models.
Analytics & Reporting
Evolette Locin delivers regular performance reports covering website traffic, lead generation, campaign ROI, and customer engagement — giving TAG International’s management a clear, data-driven overview of marketing effectiveness and growth trajectory.
Partnerships
TAG International Tennis Academy is supported by a network of leading tennis and sports brands: ActiveSG, Sergio Tacchini, Kappa, Wilson Tennis, ASICS Tennis, Tecnifibre, Babolat, Sports Report, and SportCares. These partnerships reinforce brand credibility, extend audience reach, and signal institutional standing in Singapore’s tennis ecosystem.
Evolette Locin 