Evolette Locin helped to start up My Scentiments by Nicolette. Evolette Locin helps My Scentiments by Nicolette improve their online presence, reach more potential customers, and ultimately grow their business.
Search engine optimization (SEO)
This involves optimizing My Scentiments by Nicolette’s content to rank higher on search engines like Google and Bing. Evolette Locin conducts keyword research, advises on structure, writes content, and build high-quality backlinks to improve its search engine rankings.
- All the sub headings have keywords such as “essential oil” and “blend”
- We added some information and benefits about a few common essential oils and blends
Social media marketing
Evolette Locin helps My Scentiments by Nicolette build and maintain a strong presence on social media platforms like Facebook and Instagram. This can include creating and posting engaging content, running targeted social media ads, and engaging with followers.
Content marketing
Evolette Locin helps My Scentiments by Nicolette create and publish high-quality content that educates and engages potential customers. This includes blog posts, videos, infographics, and more.
Brand development
We helped My Scentiments by Nicolette define and refine their business strategy. Firstly we had to ensure we have the right brand purpose and identified the right audience. Then, we thought of their unique selling point and how to leverage on that in digital marketing. This ensures My Scentiments by Nicolette is different from other essential oil businesses and builds brand character.
Accessories
To prepare for the launch of this business, we prepared certain accessories such as name cards. This is necessary to help the business become known and grow.
Packaging
For an essential oil business, the packaging of the product is very important and has the potential to leave a lasting impression on the customer. We have found high quality materials and customised them for My Scentiments by Nicolette, such as the essential oil bottle, box and bag. We also designed a patient card with a note, instructions and details for the customer’s use.
Other Paraphernalia
Furthermore, we also prepared additional items such as brand stickers which might be of help as this business starts to take off.
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